Roll With It

A funky, fresh, fruit roll & smoothie joint located along the Schuylkill River Trail in Manayunk, PA.

PROBLEM
Lack of cost-efficient, dietary-restriction friendly fast food alternatives.

SOLUTION
A fruit roll & smoothie joint sourcing ingredients from a local vendor that sells “ugly” produce that does not make it to big box supermarkets.

BRAND IDENTITY

Roll With It was is an experimental branding project where we pushed the boundaries of traditional design. The brand is colorful and vibrant, connecting taste to visuals. Our goal was to convey your taste experience through brand.

Creative Direction: Bryan Satalino
Design: Lexi Birzes
Duration: 15 Weeks
Institution: Tyler School of Art & Architecture