Company
Blue Collars, Charleston SC
Expertise
UX Audit, Competitive Analysis, Web Design
Year
2024
Blue Collars is a plumbing and HVAC company. This project delivered a website redesign to simplify the service booking process and drive new business.
Competitive Analysis
The first step was conducting a thorough analysis of competitors in the local market. This research focused on identifying the features, functions, flows, and overall experience evoked by varying websites and businesses. Based on this data, we developed recommendations for enhancing Blue Collars' website.
Old Website
Key issues in the previous UX included confusing CTAs (not accessibility compliant), a counterintuitive website flow, and inconsistent type hierarchy.
Background
Prior to beginning the design phase, we established a comprehensive style guide to ensure consistency and efficiency throughout the project.
Website Interface
Subsequently, we proceeded with the website interface redesign phase.
Home Page
Blue Collars landing page consists of clear CTAs & hover components outlining areas of expertise
About Page
Learn more about the team through an engaging storytelling page, designed with clarity and simplicity
Info Pages
Specific pages such as ‘Drain Cleaning’ are designed with a sticky form, encouraging users to schedule an appointment
New Website
We created a clean, intuitive and visually appealing site. Using a minimalist and modern design, it’s effortless for their users to obtain the information they need fast.
Project Management: Andreucci Design Studio
Design: Lexi Birzes
Duration: 1 week
Company: Blue Collars