Blue Collars
UI Design ✦ UX Design
ABOUT
Blue collars is a Charleston-based plumbing and HVAC company. This project aimed to modernize their website to meet basic UX standards and effectively showcase their services.
Research
Competitor Analysis
The first step involved conducting a thorough analysis of competitors in the local market. This research focused on identifying the features, functions, user flows, and overall user experience evoked by their design solutions. Based on this data, we developed recommendations for enhancing Blue Collars' website.
Old Website
Key issues identified in the current UX included confusing CTAs that did not meet accessibility standards, a non-intuitive website flow, and inconsistent type hierarchy.
Design
Background
Prior to beginning the design phase, we established a comprehensive style guide to ensure consistency and efficiency throughout the project.
Website Interface
Subsequently, we proceeded with the website interface redesign phase.
Home Page
Blue Collars landing page consists of clear CTAs & hover components outlining areas of expertise
About Page
Learn more about the team through an engaging storytelling page, designed with clarity and simplicity
General Pages
Specific pages such as ‘Drain Cleaning’ are designed with a sticky form, encouraging users to schedule an appointment
New Website
We created a clean, intuitive and visually appealing site. Using a minimalist and modern design, it’s effortless for their users to obtain the information they need fast.
Project Management: Andreucci Design Studio
Design: Lexi Birzes
Duration: 1 week
Company: Blue Collars